When I worked as an educator, much of my time was spent working with dyslexic students. I could usually find ways to help them read and write effectively after months or even years of intense instruction. But what about the intervening months? How did we get their ideas out so their teachers knew what they were learning?

We’d assign them a scribe in their Individualized Education Plan (IEP).

A scribe would be responsible for helping the student get their ideas on paper and organize their thoughts, and sometimes, we’d even take something the student had written backward or upside down and translate it. Ghostwriting isn’t much different. It’s the process of professional writers and editors helping an author organize their ideas and turn them into an article, workbook, or book so they can communicate their thoughts effectively. Ghostwriters handle the writing details, and the author maintains ownership and control of the message. In a recent podcast interview, I described ghostwriting as a combination of acting and writing. We assume our client’s voices and write their ideas as if we are them.

What is The Process Like?

Since we primarily work with business owners and nonprofit founders, I’ll explain how the process works for nonfiction content. Many ghostwriters work in both fiction and nonfiction (as we do), but fiction ghostwriting has its own nuances. Ghostwriting starts with a deep dive into the client’s voice, ideas, writing style, and goals for the book or content. Then, we do the following.

• Identify your goals for your business.
• Determine how a book fits into and helps expand your business.
• Detail your ideal reader, including extensive insights into their problem and how you’re uniquely positioned to help them.
• Create an outline (which becomes the table of contents), complete with solutions for the reader and a rough sketch of the stories you’ll share.

Then, we start the interview process. This is the longest phase of the ghostwriting process unless we’re working from podcasts, speeches, or other media you’ve already created on the topic. We meet with clients virtually for 1-3 hours per week to plan the details of each chapter.

Afterward, our team takes the notes from the meetings, the ideal reader avatar work we’ve done, and the recordings and crafts a rough draft of your book. This first draft is intentionally imperfect and designed to create opportunities for further clarification.

Our authors take the rough draft, mark it up, make changes, find places where more information is needed, and communicate that to our team. We then make the changes, find relevant research to bolster your arguments, or add interviews with industry experts.

The second draft goes back to the author for approval, after which our editing team takes over, improving grammar, syntax, and structure. Once the third draft is approved by the author, we send it to our formatter to prepare it for publishing.

Ghostwriting is More Than Just Words

There are ghostwriters who will just write the book for you and turn over a finished manuscript. That’s not our style. Because we work in the book industry and have experience in our niche, we have connections with book publishing industry professionals and can help guide our clients through the publishing and marketing journey.

Whether our clients self-publish, traditionally publish, or use a hybrid model, we assist with proposals, query letters, and answering questions about the process. This includes guiding authors through the logistics of self-publishing or hybrid publishing platforms like Amazon’s Kindle Direct Publishing (KDP) or working with smaller presses.

We also aid authors with marketing efforts to tie their book’s success to business success. Our packages include writing landing pages, lead magnets, email marketing campaigns, social media posts, and more to help launch your author platform, whether you have an established business or not.

Why do we include all this in our packages? Because writing a book is only the first step. Selling a book requires effective marketing strategies from the day you decide to write it. The good news is, if you’re a business owner or run a nonprofit, the efforts you put into marketing your book will have ROI beyond book sales.

Who Uses Ghostwriters?

Ghostwriting is used by a wide range of professionals, from business owners and entrepreneurs to political leaders, celebrities, and thought leaders. Many busy professionals simply don’t have the time or writing expertise to turn their ideas into a finished product, so they hire ghostwriters to bring their vision to life.

In the business world, ghostwriters are often used by CEOs or entrepreneurs looking to establish authority, boost their brand, or create content that ties into their marketing strategy. Nonprofit founders might use ghostwriters to tell their organization’s story, expand their impact, and raise awareness of important causes.

Even professionals with strong writing skills turn to ghostwriters to save time and ensure their work is polished and ready for publication. This could involve working on long-form content like white papers, or shorter pieces like copywriting for social media platforms like LinkedIn. Whether it’s crafting a credited author’s own book or creating social media posts, ghostwriters help ensure that the content is aligned with the brand’s messaging. Ultimately, anyone who has a message to share but needs help refining or articulating it can benefit from ghostwriting services.

How Does Ghostwriting Differ From Co-authoring?

While both co-authoring and ghostwriting involve collaboration, the roles are very different.

Co-authoring involves two people collaborating on the book concept, ideas, writing, and every other part of the book. Both authors’ names appear on the book, and they typically share proceeds. We’ve worked with co-authors who each contributed their own ideas, which we helped mold into a cohesive self-development book to align with their brand. Ghostwriting, on the other hand, happens when an author hires a professional ghostwriter to help write, mold, and bring their book to life. The ghostwriter is paid upfront and, depending on the contract, does not receive royalties or a byline. In most cases, the ghostwriter remains anonymous under a non-disclosure agreement (NDA) and only the author’s name appears on the book.

Why Do People Hire Ghostwriters?

People hire ghostwriters for many reasons beyond saving time—it’s about ensuring high-quality content, enhancing clarity, and maximizing impact. Here are the main reasons professionals hire ghostwriters:

• Time Constraints: Many busy professionals, from CEOs to nonprofit leaders, don’t have time to write a book, blog, or social media posts themselves. A full-time job managing a business, running operations, or working on other responsibilities leaves little time for creating content, making hiring a freelance ghostwriter the ideal solution.
• Lack of Writing Experience: Many professionals, including business owners and political leaders, may have great ideas but struggle to write clearly or engagingly. Ghostwriters specialize in crafting compelling stories, articles, or business books while ensuring the author’s ideas come across effectively.
• Focus on Expertise: Ghostwriting allows professionals to focus on their skill set. Entrepreneurs and thought leaders hire ghostwriters to produce books, white papers, or marketing content so they can concentrate on growing their businesses or focusing on client relationships.
• Content Strategy and Structure: Ghostwriters bring expertise in content strategy and structure. Whether it’s writing SEO-focused content, creating nonfiction books, or crafting social media posts, they help organize ideas in a way that resonates with potential clients.
• Maximizing Impact: Ghostwriters don’t just write—they create content that’s optimized for engagement and impact. Whether writing for LinkedIn or crafting copy for a blog, they ensure the message is clear, concise, and relevant, improving the chances of reaching a larger audience.
• Consistency Across Platforms: Ghostwriters help maintain consistency across various types of content, whether it’s business blogs, newsletters, or social media posts. They ensure that the author’s brand voice remains strong, helping them build a recognizable and trustworthy presence.
• Publishing and Marketing Expertise: Experienced ghostwriters often assist with the entire publishing process, whether self-publishing, hybrid publishing, or traditional routes. They help with revisions, proposals, query letters, and ensuring the final product is ready for submission. In some cases, they also assist with book marketing, including creating social media content or email marketing campaigns to promote the book.

In short, people hire ghostwriters because they value their time, understand the importance of clear communication, and want to ensure their message reaches the right audience with maximum impact.

Can People Tell When an Author Uses a Ghostwriter?

No one will know your book is ghostwritten unless you tell them. We have clients who share about our involvement in a project and others who smile proudly with their published book and never mention us in the acknowledgments or otherwise.

A good ghostwriter works behind the scenes. We work under NDAs, ensuring complete confidentiality and focusing on delivering quality content. Many successful ghostwriters have worked on New York Times bestsellers, business books, and more, but you’ll never know it because discretion is key.

Ghostwriting is an ideal solution for professionals creating high-quality content without sacrificing their time or focus. Whether for a credited author or a CEO, ghostwriting delivers professional, polished, and impactful content that helps expand their personal brand, business, or nonprofit. To learn more about our approach, schedule a free consultation today.